Customer relationship management Celcom (Malaysia) Sdn Bhd
Celcom (M) Sdn Bhd is a leading provider of telecommunication services. This case looks at Celcom's business issues in terms of customer satisfaction amidst a volatile industry, increasing competition and evolving market share. Celcom is faces with a lot of business challenges in view of erodin...
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| Format: | Thesis |
| Language: | English English |
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2002
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| Online Access: | http://psasir.upm.edu.my/id/eprint/77924/1/t%20GSM%202002%208%20%281900118332%29.pdf |