A Case Study on Petronas Carigali Sdn Bhd (Facing the International Challenges)
It was envisaged that globalisation of the world economy in terms of trade and investment would become more evident with rapid advancements in transport, communication and information technologies. As the twenty-first century approaches, the world would undergoing enormous change, a process of g...
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| Format: | Project Paper Report |
| Language: | English English |
| Published: |
1997
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/7876/1/GSM_1997_7_A.pdf |
| Summary: | It was envisaged that globalisation of the world economy in terms of trade
and investment would become more evident with rapid advancements in
transport, communication and information technologies. As the
twenty-first century approaches, the world would undergoing enormous
change, a process of great upheaval and great possibility. In just a few
short years, we have witnessed the dawn of post-industrial society, the
advent of the information age, the rush to computerisation and therefore
intensity competition.
The increasing trend towards regionalism in trade and economical
relationships would make it more imperative for small open economies
like Malaysia to adapt effectively and speedily to the consequent
challenges to maintain their comparative position. International
competitiveness would be a moving target. However, it has the
underpinning objective of maximising and increasing productivity as well
as efficiency.
Business environment has grown dramatically more intense including in
Malaysia, and competition has become more global and more energised.
And technology races on. No longer could business safely ignore their
customer's wants and needs. No longer could personal relationships be
granted. No longer could so much human creativity go so scandalously
untapped. |
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