Determinants of Private Brand Purchase in the Central Klang Valley Area
Private brands play a critical role in retail strategy. This concept will help retailers to outshine other retailers as well as compete effectively with manufacturers. Yet, we hardly find research being conducted on Malaysians interests in buying private brands. However, we have come across a num...
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| Format: | Thesis |
| Language: | English English |
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2000
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| Online Access: | http://psasir.upm.edu.my/id/eprint/7939/1/GSM_2000_1_A.pdf |