Enlivening the effect of tourists' knowledge and involvement on Malaysian Heritage Food (MHF) towards food tourism image in Malaysia
This current article aims to empirically test the relationship between international tourist knowledge and Malaysian Heritage Food (MHF) cultural involvement on Malaysia's Food Tourism Image and secondly, to analyze the mediating effect of knowledge for both relationships. A quantitative survey...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
I G I Global
2019
|