Enlivening the effect of tourists' knowledge and involvement on Malaysian Heritage Food (MHF) towards food tourism image in Malaysia

Enlivening the effect of tourists' knowledge and involvement on Malaysian Heritage Food (MHF) towards food tourism image in Malaysia

This current article aims to empirically test the relationship between international tourist knowledge and Malaysian Heritage Food (MHF) cultural involvement on Malaysia's Food Tourism Image and secondly, to analyze the mediating effect of knowledge for both relationships. A quantitative survey...

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Bibliographic Details
Main Authors:	Omar, Siti Radhiah, Ab Karim, Shahrim, Isa, Siti Suriawati, Omar, Siti Nazirah
Format:	Article
Published:	I G I Global 2019

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