| Summary: | Plastic pollution is a recent global issue. Its utilisation
has increased tremendously in all aspects of life. Marine wildlife is
a major threat group. As a result of these environmental
degradation caused by plastics, there are various effort to manage
it sustainably. This includes innovation in plastic-based product
packaging. There are increasing interests in the field of
ethical/responsible consumption as many campaigns are driving
the environmentally-friendly consumerism. This paper is focusing
on explaining women’s purchasing preference in the
environmental-friendly product packaging. Cross-sectional data
were collected through a web-based survey. The research
population consisted of women consumers who are working in
Klang Valley, Malaysia. A three-part questionnaire was used as
an instrument; demographic profiles, purchasing patterns and
purchasing preference. Only 3.5% of respondents preferred to buy
grocery items made from environmental-friendly packaging
materials. This result complicates the food packaging waste
pollution problems, as 70% of the purchasing of the grocery items
is made on a weekly basis which will intensify the
non-biodegradable plastic pollution problems.
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