Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers
The food service industry has already observed that a merely good quality of products/services cannot make a business successful and has emphasized the importance of delivering unique and memorable experiences. Grocerants meet customer demand by filling the roles of grocery stores and restaurants, w...
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| Format: | Article |
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Elsevier
2019
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