| Summary: | The increasing trend of technology has changed the
users’ expectation towards software product. In which, the
successful of software product is mainly reliant on their creative
and innovative features. Thus, creative ideation becomes a focal
issue in software development, particularly in requirements
engineering process for generating creative and innovative
software requirements. Subsequently, software developers realize
the benefits of crowd where it involves a wide diversity of
stakeholders to express their perceptions or ideas about the
software product. The various ideas from the crowd are useful as
a source of software requirements, specifically for creative
requirements. However, to filter and analyze the large amount
and heterogeneous ideas from the crowd is a great challenge.
Considering the benefits of morphological approach, thus, in this
paper we demonstrate the application of morphological matrix to
discover creative requirements from the crowd in a case study.
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