Impact of relationship marketing on customers loyalty of Islamic banks in the state of Kuwait
This study aimed to investigate the impact of relationship marketing on Customers Loyalty of Islamic banks in the state of Kuwait. Five dimensions of relationship Marketing was included in the study: Trust, Communication, Commitment, Competence, and Cooperation. On the other hand, customer loyalty w...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
International Journal of Scientific & Technology Research
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/80170/1/Impact%20of%20relationship%20marketing%20on%20customers%20loyalty%20of%20Islamic%20banks%20in%20the%20state%20of%20Kuwait.pdf |