Introducing the ARC technique (ask, record and confirm) for focus groups to validate qualitative data on a new business model for affordable housing in Malaysia
The ARC technique (ask, record and confirm) is introduced to perform validation and member verification procedures for focus-group data in real-time. During the focus-group sessions, response keywords were initially recorded on Post-it notes and were then pasted as a category onto an A1-sized sheet...
Main Author: | Mohd Noor, Mohd Zairul |
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Format: | Article |
Language: | English |
Published: |
IOP Publishing
2019
|
Online Access: | http://psasir.upm.edu.my/id/eprint/80312/1/Introducing%20the%20ARC%20technique%20%28ask%2C%20record%20and%20confirm%29%20for%20focus%20groups%20to%20validate%20qualitative%20data%20on%20a%20new%20business%20model%20for%20affordable%20housing%20in%20Malaysia.pdf |
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