IT-based innovation and new product development performance in Yemen: the moderating role of intellectual property
Purpose: This study seeks to investigate the relationship between IT-based innovation (ITI) and new product development performance (NPDP) in the context of Diffusion of Innovation (DOI) theory; as well as it aims to examine the moderation effect of intellectual property (IP) on this relationship. D...
Main Authors: | A. Jandab, Abdulwahab, Ali, Noor Azman, Abdulsamad, Akram, Mohammed Al-Sharif, Abdulrahman |
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Format: | Article |
Published: |
Forecast Publisher
2019
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