Are Hofstede's and Schwartz's values frameworks equally predictive across contexts?
Purpose – This study uses bipolar cultural dimensions (i.e., Hofstede’s and Schwartz’s values frameworks) to predict trade between countries and consumption behaviour. Design/methodology/approach – The analysis in this paper was based on secondary data. Consequently, there were some missing data th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundacao Escola de Comercio Alvares Penteado (F E C A P)
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/80718/1/HOFS.pdf |