Kumpulan Melaka Berhad
Kumpulan Melaka Berhad (KMB) is subsidiaries of Melaka State Incorporate which as the group committed to accelerating industrialization and enhanced economic development within and outside the state. KMB was established in 1995 and in the first year KMB has loss which all of operation were no ac...
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| Format: | Project Paper Report |
| Language: | English Malay |
| Published: |
1997
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/8091/1/GSM_1997_41_.pdf |
| Summary: | Kumpulan Melaka Berhad (KMB) is subsidiaries of Melaka State Incorporate which as
the group committed to accelerating industrialization and enhanced economic
development within and outside the state.
KMB was established in 1995 and in the first year KMB has loss which all of operation
were no active. In the second year, KMB has net profit RM 561,527 in which 3 then 12
business operation was active. It was amidst these turn of events that KMB had to act
swiftly to face these challenges and ensured its continued profitability.
Based on SWOT matrix analysis that performed to arrive at the various alternatives
viable for KMB. It was founded that KMB was positioned in attractive company and
enjoyed competitive advantages in an unstable environment. It was recommended that
strategies of KMB is gradually and should to expansion the development operation at
the same time to closing down the operation division.
KMB needed to ensure effective implementation of its strategies to bear its desired results
with commitment by it's top management and facilitated by a conducive structure
comprising highly motivate employees. |
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