Cost matters to small and medium enterprises: a study of Malaysia food and beverage manufacturing
This study examines the costs faced by small and medium enterprises (SMEs) involved in food and beverage manufacturing. It investigates the relationship between product value and the costs of producing packaging and related branding. The majority of SMEs in Malaysia have limited funds for product re...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Inderscience Publishers
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/81043/1/SME.pdf |
| _version_ | 1825951376458383360 |
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| author | Faizal, Diana Rose Mohd Ashhari, Zariyawati |
| author_facet | Faizal, Diana Rose Mohd Ashhari, Zariyawati |
| author_sort | Faizal, Diana Rose |
| collection | UPM |
| description | This study examines the costs faced by small and medium enterprises (SMEs) involved in food and beverage manufacturing. It investigates the relationship between product value and the costs of producing packaging and related branding. The majority of SMEs in Malaysia have limited funds for product related expenditure. The results from the partial least squares structural equation model (PLS-SEM) show a strong mediation between packaging and branding expenditure towards product value. The food and beverage industries are highly competitive and need to be focused on in more depth. This study is potentially useful for future research directions on both theoretical and practical point of view. |
| first_indexed | 2024-03-06T10:29:05Z |
| format | Article |
| id | upm.eprints-81043 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T10:29:05Z |
| publishDate | 2019 |
| publisher | Inderscience Publishers |
| record_format | dspace |
| spelling | upm.eprints-810432020-11-06T19:11:37Z http://psasir.upm.edu.my/id/eprint/81043/ Cost matters to small and medium enterprises: a study of Malaysia food and beverage manufacturing Faizal, Diana Rose Mohd Ashhari, Zariyawati This study examines the costs faced by small and medium enterprises (SMEs) involved in food and beverage manufacturing. It investigates the relationship between product value and the costs of producing packaging and related branding. The majority of SMEs in Malaysia have limited funds for product related expenditure. The results from the partial least squares structural equation model (PLS-SEM) show a strong mediation between packaging and branding expenditure towards product value. The food and beverage industries are highly competitive and need to be focused on in more depth. This study is potentially useful for future research directions on both theoretical and practical point of view. Inderscience Publishers 2019 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/81043/1/SME.pdf Faizal, Diana Rose and Mohd Ashhari, Zariyawati (2019) Cost matters to small and medium enterprises: a study of Malaysia food and beverage manufacturing. International Journal of Management and Enterprise Development, 18 (3). pp. 219-230. ISSN 1468-4330; ESSN: 1741-8127 https://www.inderscience.com/info/inarticle.php?artid=100674 10.1504/IJMED.2019.100674 |
| spellingShingle | Faizal, Diana Rose Mohd Ashhari, Zariyawati Cost matters to small and medium enterprises: a study of Malaysia food and beverage manufacturing |
| title | Cost matters to small and medium enterprises: a study of Malaysia food and beverage manufacturing |
| title_full | Cost matters to small and medium enterprises: a study of Malaysia food and beverage manufacturing |
| title_fullStr | Cost matters to small and medium enterprises: a study of Malaysia food and beverage manufacturing |
| title_full_unstemmed | Cost matters to small and medium enterprises: a study of Malaysia food and beverage manufacturing |
| title_short | Cost matters to small and medium enterprises: a study of Malaysia food and beverage manufacturing |
| title_sort | cost matters to small and medium enterprises a study of malaysia food and beverage manufacturing |
| url | http://psasir.upm.edu.my/id/eprint/81043/1/SME.pdf |
| work_keys_str_mv | AT faizaldianarose costmatterstosmallandmediumenterprisesastudyofmalaysiafoodandbeveragemanufacturing AT mohdashharizariyawati costmatterstosmallandmediumenterprisesastudyofmalaysiafoodandbeveragemanufacturing |