The Impact of Personal, Sociological and Institutional Influences on Relationship Commitment in the Retail Banking Sector
Most previous research in the domain of relationship marketing has focused on the antecedents of loyalty and commitment in the industrial market, distribution channel or consumer goods. This study however, models the antecedents of consumer's relationship commitment in the context of a retai...
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| Format: | Thesis |
| Language: | English English |
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2001
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| Online Access: | http://psasir.upm.edu.my/id/eprint/8153/1/GSM_2001_9__.pdf |