Predicting intention on safe food handling among adult consumers: a cross sectional study in Sibu district, Malaysia
This study employed the extended theory of planned behavior (TPB) to predict the intention of adult consumers towards safe food handling at home. A self-administered survey was distributed to a total of 623 respondents who lived in the Sibu district, Malaysia and analyzed the data using the partial...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/81780/1/Predicting%20intention%20on%20safe%20food%20handling%20among%20adult%20consumers%20a%20cross%20sectional%20study%20in%20Sibu%20district%2C%20Malaysia.pdf |
| _version_ | 1796980958543478784 |
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| author | Ruby, Genevie Eleanor Ungku Zainal Abidin, Ungku Fatimah Lihan, Samuel Jambari, Nuzul Noorahya Radu, Son |
| author_facet | Ruby, Genevie Eleanor Ungku Zainal Abidin, Ungku Fatimah Lihan, Samuel Jambari, Nuzul Noorahya Radu, Son |
| author_sort | Ruby, Genevie Eleanor |
| collection | UPM |
| description | This study employed the extended theory of planned behavior (TPB) to predict the intention of adult consumers towards safe food handling at home. A self-administered survey was distributed to a total of 623 respondents who lived in the Sibu district, Malaysia and analyzed the data using the partial least squares structural equation modeling technique. The empirical results revealed that consumers' attitude, subjective norm, and perceived behavior control were statistically significant and positively linked to the intention of safe food handling. Furthermore, the results indicated that the main predictor of consumer safe food handling intention was subjective norm. This study confirmed that food safety knowledge had a positive impact on consumer's attitude. From a practical standpoint, this study provided justification in highlighting the roles of family that encouraged consumers to perform safe food handling at home. |
| first_indexed | 2024-03-06T10:30:42Z |
| format | Article |
| id | upm.eprints-81780 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T10:30:42Z |
| publishDate | 2019 |
| publisher | Elsevier |
| record_format | dspace |
| spelling | upm.eprints-817802020-10-07T06:43:35Z http://psasir.upm.edu.my/id/eprint/81780/ Predicting intention on safe food handling among adult consumers: a cross sectional study in Sibu district, Malaysia Ruby, Genevie Eleanor Ungku Zainal Abidin, Ungku Fatimah Lihan, Samuel Jambari, Nuzul Noorahya Radu, Son This study employed the extended theory of planned behavior (TPB) to predict the intention of adult consumers towards safe food handling at home. A self-administered survey was distributed to a total of 623 respondents who lived in the Sibu district, Malaysia and analyzed the data using the partial least squares structural equation modeling technique. The empirical results revealed that consumers' attitude, subjective norm, and perceived behavior control were statistically significant and positively linked to the intention of safe food handling. Furthermore, the results indicated that the main predictor of consumer safe food handling intention was subjective norm. This study confirmed that food safety knowledge had a positive impact on consumer's attitude. From a practical standpoint, this study provided justification in highlighting the roles of family that encouraged consumers to perform safe food handling at home. Elsevier 2019 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/81780/1/Predicting%20intention%20on%20safe%20food%20handling%20among%20adult%20consumers%20a%20cross%20sectional%20study%20in%20Sibu%20district%2C%20Malaysia.pdf Ruby, Genevie Eleanor and Ungku Zainal Abidin, Ungku Fatimah and Lihan, Samuel and Jambari, Nuzul Noorahya and Radu, Son (2019) Predicting intention on safe food handling among adult consumers: a cross sectional study in Sibu district, Malaysia. Food Control, 106. art. no. 106696. pp. 1-8. ISSN 0956-7135; ESSN: 1873-7129 https://www.sciencedirect.com/science/article/pii/S0956713519302786 10.1016/j.foodcont.2019.06.022 |
| spellingShingle | Ruby, Genevie Eleanor Ungku Zainal Abidin, Ungku Fatimah Lihan, Samuel Jambari, Nuzul Noorahya Radu, Son Predicting intention on safe food handling among adult consumers: a cross sectional study in Sibu district, Malaysia |
| title | Predicting intention on safe food handling among adult consumers: a cross sectional study in Sibu district, Malaysia |
| title_full | Predicting intention on safe food handling among adult consumers: a cross sectional study in Sibu district, Malaysia |
| title_fullStr | Predicting intention on safe food handling among adult consumers: a cross sectional study in Sibu district, Malaysia |
| title_full_unstemmed | Predicting intention on safe food handling among adult consumers: a cross sectional study in Sibu district, Malaysia |
| title_short | Predicting intention on safe food handling among adult consumers: a cross sectional study in Sibu district, Malaysia |
| title_sort | predicting intention on safe food handling among adult consumers a cross sectional study in sibu district malaysia |
| url | http://psasir.upm.edu.my/id/eprint/81780/1/Predicting%20intention%20on%20safe%20food%20handling%20among%20adult%20consumers%20a%20cross%20sectional%20study%20in%20Sibu%20district%2C%20Malaysia.pdf |
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