Role of airline food quality, price reasonableness, image, satisfaction, and attachment in building re-flying intention
Quality of in-flight food and beverage is undoubtedly one of the most important requisites for passengers’ pleasurable flight experiences in the full-service airline industry. Nonetheless, little is known about its role in forming re-flying intention. The present research successfully addressed this...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/82042/1/Role%20of%20airline%20food%20quality%2C%20price%20reasonableness%2C%20image%2C%20satisfaction%2C%20and%20attachment%20in%20building%20re-flying%20intention.pdf |
| _version_ | 1796980993905655808 |
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| author | Han, Heesup Lee, Kai Sean Chua, Bee Lia Lee, Sanghyeop Kim, Wansoo |
| author_facet | Han, Heesup Lee, Kai Sean Chua, Bee Lia Lee, Sanghyeop Kim, Wansoo |
| author_sort | Han, Heesup |
| collection | UPM |
| description | Quality of in-flight food and beverage is undoubtedly one of the most important requisites for passengers’ pleasurable flight experiences in the full-service airline industry. Nonetheless, little is known about its role in forming re-flying intention. The present research successfully addressed this omission by uncovering the positive relationships among multiple quality factors of in-flight food and beverage (core, external, and delivery), price reasonableness, airline image, satisfaction, and re-flying intention in an empirical manner. Specifically, our findings verified the effectiveness of the higher-order structure of in-flight food and beverage quality that significantly enhances passengers’ perceived reasonableness of price, airline image, and satisfaction in their re-flying decision-making process. Our empirical result also identified the mediating impact of price, image, and satisfaction. Moreover, the result of the metric-invariance test demonstrated the significant moderating impact of passenger attachment to in-flight food and beverage on re-flying intention formation. Implications for theory and practice are discussed. |
| first_indexed | 2024-03-06T10:31:13Z |
| format | Article |
| id | upm.eprints-82042 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T10:31:13Z |
| publishDate | 2019 |
| publisher | Elsevier |
| record_format | dspace |
| spelling | upm.eprints-820422021-09-08T00:53:58Z http://psasir.upm.edu.my/id/eprint/82042/ Role of airline food quality, price reasonableness, image, satisfaction, and attachment in building re-flying intention Han, Heesup Lee, Kai Sean Chua, Bee Lia Lee, Sanghyeop Kim, Wansoo Quality of in-flight food and beverage is undoubtedly one of the most important requisites for passengers’ pleasurable flight experiences in the full-service airline industry. Nonetheless, little is known about its role in forming re-flying intention. The present research successfully addressed this omission by uncovering the positive relationships among multiple quality factors of in-flight food and beverage (core, external, and delivery), price reasonableness, airline image, satisfaction, and re-flying intention in an empirical manner. Specifically, our findings verified the effectiveness of the higher-order structure of in-flight food and beverage quality that significantly enhances passengers’ perceived reasonableness of price, airline image, and satisfaction in their re-flying decision-making process. Our empirical result also identified the mediating impact of price, image, and satisfaction. Moreover, the result of the metric-invariance test demonstrated the significant moderating impact of passenger attachment to in-flight food and beverage on re-flying intention formation. Implications for theory and practice are discussed. Elsevier 2019-07 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/82042/1/Role%20of%20airline%20food%20quality%2C%20price%20reasonableness%2C%20image%2C%20satisfaction%2C%20and%20attachment%20in%20building%20re-flying%20intention.pdf Han, Heesup and Lee, Kai Sean and Chua, Bee Lia and Lee, Sanghyeop and Kim, Wansoo (2019) Role of airline food quality, price reasonableness, image, satisfaction, and attachment in building re-flying intention. International Journal of Hospitality Management, 80. pp. 91-100. ISSN 0278-4319; ESSN: 1873-4693 https://www.sciencedirect.com/science/article/abs/pii/S0278431918308235 10.1016/j.ijhm.2019.01.013 |
| spellingShingle | Han, Heesup Lee, Kai Sean Chua, Bee Lia Lee, Sanghyeop Kim, Wansoo Role of airline food quality, price reasonableness, image, satisfaction, and attachment in building re-flying intention |
| title | Role of airline food quality, price reasonableness, image, satisfaction, and attachment in building re-flying intention |
| title_full | Role of airline food quality, price reasonableness, image, satisfaction, and attachment in building re-flying intention |
| title_fullStr | Role of airline food quality, price reasonableness, image, satisfaction, and attachment in building re-flying intention |
| title_full_unstemmed | Role of airline food quality, price reasonableness, image, satisfaction, and attachment in building re-flying intention |
| title_short | Role of airline food quality, price reasonableness, image, satisfaction, and attachment in building re-flying intention |
| title_sort | role of airline food quality price reasonableness image satisfaction and attachment in building re flying intention |
| url | http://psasir.upm.edu.my/id/eprint/82042/1/Role%20of%20airline%20food%20quality%2C%20price%20reasonableness%2C%20image%2C%20satisfaction%2C%20and%20attachment%20in%20building%20re-flying%20intention.pdf |
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