The influence of religious orientation on viewers’ loyalty towards satellite TV channels the case of Muslim viewers
Purpose This paper aims to examine the influence of religious orientation on viewers’ loyalty, viewers’ satisfaction and perceived content quality; to examine the influences of perceived content quality and viewers’ satisfaction on viewers’ loyalty; and to examine the mediating roles of perceived co...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/82522/1/The%20in%EF%AC%82uence%20of%20religious%20orientation%20on%20viewers%E2%80%99%20loyalty%20towards%20satellite%20TV%20channels%20the%20case%20of%20Muslim%20viewers.pdf |