Intervening role of loyalty reward programs and E-word-of-mouth on smartphone brand loyalty in Malaysia
In this research, brand loyalty is assessed under specific boundaries created by social media marketing factors and Electronic Word of Mouth (eWOM). The objective of the present research is to determine the significance of the relationship between social media marketing factors including social netw...
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| Format: | Thesis |
| Language: | English |
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2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/83258/1/FEP%202019%2036%20ir.pdf |