Development of a multi-factor social desirability bias scale
Social desirability bias is one of the most common and critical survey distortions that may misleading the research findings and conclusion. Despite 60 years of research, there is still an open debate on its conceptualization and operationalization. Hence, the purpose of this study was to develop an...
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| Format: | Thesis |
| Language: | English |
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2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/83286/1/FEP%202019%2044%20ir.pdf |