Linguistic foodscape as conveyed through online food menus
This research focuses on the current concern of language use in a particular environment which is encapsulated broadly as linguistic landscape. The study provides insights into language use in a narrowed context which will articulate social realities in relation to linguistic “foodscape” with a...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/84726/1/FBMK%202019%2044%20-%20ir.pdf |
| _version_ | 1796981478058360832 |
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| author | Lim, Chia Wei |
| author_facet | Lim, Chia Wei |
| author_sort | Lim, Chia Wei |
| collection | UPM |
| description | This research focuses on the current concern of language use in a particular environment
which is encapsulated broadly as linguistic landscape. The study provides insights into language
use in a narrowed context which will articulate social realities in relation to linguistic
“foodscape” with a Malaysian flavour. It examines explores textual and non- textual linguistics in
the form of online food menus. For this study, an internet search was conducted to identify online
food menus identified by referred to all eatery shops in the largest shopping mall in Klang
Valley. The search yielded online menus only from 37 shops. The menus were then studied in
detail both for their linguistic expressions related to cuisinary language and their
accompanying non-linguistic expressions. Next, the study explore how different cultures
affect the Malaysian linguistic foodscape. The final part of the study discusses linguistics
features pertaining to foods that contribute to the linguistic foodscape. The findings show that
English is the most widespread language used in the Malaysian foodscape as found in the online food
menus. The findings also showcase the interrelations between the patterns of language
and script use, and non-linguistic expressions which together convey a distinct Malaysian cultural
identity related to food menus. This study adds information to a vibrant area of social
language use which has deep implications for practices in human food consumption. They could also
reflect sustainability in food economies and market trends which are important aspects in economic
and national development. In sum, the study touches on social and cultural capital contextualized
within sets of personal values
which make language use unique and dynamic. |
| first_indexed | 2024-03-06T10:38:10Z |
| format | Thesis |
| id | upm.eprints-84726 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T10:38:10Z |
| publishDate | 2017 |
| record_format | dspace |
| spelling | upm.eprints-847262021-12-31T03:31:06Z http://psasir.upm.edu.my/id/eprint/84726/ Linguistic foodscape as conveyed through online food menus Lim, Chia Wei This research focuses on the current concern of language use in a particular environment which is encapsulated broadly as linguistic landscape. The study provides insights into language use in a narrowed context which will articulate social realities in relation to linguistic “foodscape” with a Malaysian flavour. It examines explores textual and non- textual linguistics in the form of online food menus. For this study, an internet search was conducted to identify online food menus identified by referred to all eatery shops in the largest shopping mall in Klang Valley. The search yielded online menus only from 37 shops. The menus were then studied in detail both for their linguistic expressions related to cuisinary language and their accompanying non-linguistic expressions. Next, the study explore how different cultures affect the Malaysian linguistic foodscape. The final part of the study discusses linguistics features pertaining to foods that contribute to the linguistic foodscape. The findings show that English is the most widespread language used in the Malaysian foodscape as found in the online food menus. The findings also showcase the interrelations between the patterns of language and script use, and non-linguistic expressions which together convey a distinct Malaysian cultural identity related to food menus. This study adds information to a vibrant area of social language use which has deep implications for practices in human food consumption. They could also reflect sustainability in food economies and market trends which are important aspects in economic and national development. In sum, the study touches on social and cultural capital contextualized within sets of personal values which make language use unique and dynamic. 2017-11-16 Thesis NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/84726/1/FBMK%202019%2044%20-%20ir.pdf Lim, Chia Wei (2017) Linguistic foodscape as conveyed through online food menus. Masters thesis, Universiti Putra Malaysia. Language and culture Food - Social aspects |
| spellingShingle | Language and culture Food - Social aspects Lim, Chia Wei Linguistic foodscape as conveyed through online food menus |
| title | Linguistic foodscape as conveyed through online food menus |
| title_full | Linguistic foodscape as conveyed through online food menus |
| title_fullStr | Linguistic foodscape as conveyed through online food menus |
| title_full_unstemmed | Linguistic foodscape as conveyed through online food menus |
| title_short | Linguistic foodscape as conveyed through online food menus |
| title_sort | linguistic foodscape as conveyed through online food menus |
| topic | Language and culture Food - Social aspects |
| url | http://psasir.upm.edu.my/id/eprint/84726/1/FBMK%202019%2044%20-%20ir.pdf |
| work_keys_str_mv | AT limchiawei linguisticfoodscapeasconveyedthroughonlinefoodmenus |