Menu labeling in Malaysia: who reports noticing and using it?
Menu labeling is provided to help consumers make informed choices when eating out. This study investigated the likelihood of consumers noticing and using menu labeling in restaurants as well as the difference in actual purchase behaviour between consumers who used menu labeling and those who did not...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Publishing Academy
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/86724/1/Menu%20labeling%20.pdf |