Predictors of intention for continuing volunteer tourism activities among young tourists
Volunteer tourism (VT) is an emerging tourism paradigm especially for young tourists. This study inserted three critical constructs (i.e. quality of a VT program, trust in a VT program organization, and awareness of need) into the original theory of planned behavior (TPB) model. Our results indicate...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Taylor & Francis
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/87251/1/Predictors%20of%20intention%20for%20continuing%20volunteer%20tourism.pdf |
| _version_ | 1796981826192932864 |
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| author | Meng, Bo Ryu, Hyungseo Bobby Chua, Bee Lia Han, Heesup |
| author_facet | Meng, Bo Ryu, Hyungseo Bobby Chua, Bee Lia Han, Heesup |
| author_sort | Meng, Bo |
| collection | UPM |
| description | Volunteer tourism (VT) is an emerging tourism paradigm especially for young tourists. This study inserted three critical constructs (i.e. quality of a VT program, trust in a VT program organization, and awareness of need) into the original theory of planned behavior (TPB) model. Our results indicated that newly-added constructs and the original TPB constructs significantly contribute to the formation of VT tourists' intention for continuing VT activities. Trust, attitude, and subjective norm played vital roles. In addition, awareness was found to be a significant moderator. Overall, our theoretical framework has deepened our understanding of VT tourists' behaviors. |
| first_indexed | 2024-03-06T10:43:19Z |
| format | Article |
| id | upm.eprints-87251 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T10:43:19Z |
| publishDate | 2020 |
| publisher | Taylor & Francis |
| record_format | dspace |
| spelling | upm.eprints-872512022-01-24T09:00:47Z http://psasir.upm.edu.my/id/eprint/87251/ Predictors of intention for continuing volunteer tourism activities among young tourists Meng, Bo Ryu, Hyungseo Bobby Chua, Bee Lia Han, Heesup Volunteer tourism (VT) is an emerging tourism paradigm especially for young tourists. This study inserted three critical constructs (i.e. quality of a VT program, trust in a VT program organization, and awareness of need) into the original theory of planned behavior (TPB) model. Our results indicated that newly-added constructs and the original TPB constructs significantly contribute to the formation of VT tourists' intention for continuing VT activities. Trust, attitude, and subjective norm played vital roles. In addition, awareness was found to be a significant moderator. Overall, our theoretical framework has deepened our understanding of VT tourists' behaviors. Taylor & Francis 2020-11-14 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/87251/1/Predictors%20of%20intention%20for%20continuing%20volunteer%20tourism.pdf Meng, Bo and Ryu, Hyungseo Bobby and Chua, Bee Lia and Han, Heesup (2020) Predictors of intention for continuing volunteer tourism activities among young tourists. Asia Pacific Journal of Tourism Research, 25 (3). 261 - 273. ISSN 1094-1665; ESSN:1741-6507 https://www.tandfonline.com/doi/abs/10.1080/10941665.2019.1692046 10.1080/10941665.2019.1692046 |
| spellingShingle | Meng, Bo Ryu, Hyungseo Bobby Chua, Bee Lia Han, Heesup Predictors of intention for continuing volunteer tourism activities among young tourists |
| title | Predictors of intention for continuing volunteer tourism activities among young tourists |
| title_full | Predictors of intention for continuing volunteer tourism activities among young tourists |
| title_fullStr | Predictors of intention for continuing volunteer tourism activities among young tourists |
| title_full_unstemmed | Predictors of intention for continuing volunteer tourism activities among young tourists |
| title_short | Predictors of intention for continuing volunteer tourism activities among young tourists |
| title_sort | predictors of intention for continuing volunteer tourism activities among young tourists |
| url | http://psasir.upm.edu.my/id/eprint/87251/1/Predictors%20of%20intention%20for%20continuing%20volunteer%20tourism.pdf |
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