Customer restaurant choice: an empirical analysis of restaurant types and eating-out occasions
This study investigated restaurant customers’ perceived importance of key factors in accordance with dining occasions and restaurant segments. Our investigation into restaurant selection and situational factors present two types of empirical evidence regarding customers’ choice of restaurant. First,...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Multidisciplinary Digital Publishing Institute
2020
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/88330/1/ABSTRACT.pdf |
| _version_ | 1796981958741327872 |
|---|---|
| author | Chua, Bee Lia Ab Karim, Muhammad Shahrim Lee, Sanghyeop Han, Heesup |
| author_facet | Chua, Bee Lia Ab Karim, Muhammad Shahrim Lee, Sanghyeop Han, Heesup |
| author_sort | Chua, Bee Lia |
| collection | UPM |
| description | This study investigated restaurant customers’ perceived importance of key factors in accordance with dining occasions and restaurant segments. Our investigation into restaurant selection and situational factors present two types of empirical evidence regarding customers’ choice of restaurant. First, menu price was customers’ top priority in restaurant selections for full-service, quick-casual, and quick-service restaurants. Second, restaurant customers rated the importance level of restaurant selection criteria differently according to eating-out occasions. The importance of menu price was greatest for both quick meal/convenience and social occasion, brand reputation was the most important factor for business necessity, and word-of-mouth recommendation was greatest for celebration. |
| first_indexed | 2024-03-06T10:45:17Z |
| format | Article |
| id | upm.eprints-88330 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T10:45:17Z |
| publishDate | 2020 |
| publisher | Multidisciplinary Digital Publishing Institute |
| record_format | dspace |
| spelling | upm.eprints-883302021-12-29T03:25:38Z http://psasir.upm.edu.my/id/eprint/88330/ Customer restaurant choice: an empirical analysis of restaurant types and eating-out occasions Chua, Bee Lia Ab Karim, Muhammad Shahrim Lee, Sanghyeop Han, Heesup This study investigated restaurant customers’ perceived importance of key factors in accordance with dining occasions and restaurant segments. Our investigation into restaurant selection and situational factors present two types of empirical evidence regarding customers’ choice of restaurant. First, menu price was customers’ top priority in restaurant selections for full-service, quick-casual, and quick-service restaurants. Second, restaurant customers rated the importance level of restaurant selection criteria differently according to eating-out occasions. The importance of menu price was greatest for both quick meal/convenience and social occasion, brand reputation was the most important factor for business necessity, and word-of-mouth recommendation was greatest for celebration. Multidisciplinary Digital Publishing Institute 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/88330/1/ABSTRACT.pdf Chua, Bee Lia and Ab Karim, Muhammad Shahrim and Lee, Sanghyeop and Han, Heesup (2020) Customer restaurant choice: an empirical analysis of restaurant types and eating-out occasions. International Journal of Environmental Research and Public Health, 17 (17). art. no. 6276. pp. 1-23. ISSN 1660-4601 https://www.mdpi.com/ 10.3390/ijerph17176276 |
| spellingShingle | Chua, Bee Lia Ab Karim, Muhammad Shahrim Lee, Sanghyeop Han, Heesup Customer restaurant choice: an empirical analysis of restaurant types and eating-out occasions |
| title | Customer restaurant choice: an empirical analysis of restaurant types and eating-out occasions |
| title_full | Customer restaurant choice: an empirical analysis of restaurant types and eating-out occasions |
| title_fullStr | Customer restaurant choice: an empirical analysis of restaurant types and eating-out occasions |
| title_full_unstemmed | Customer restaurant choice: an empirical analysis of restaurant types and eating-out occasions |
| title_short | Customer restaurant choice: an empirical analysis of restaurant types and eating-out occasions |
| title_sort | customer restaurant choice an empirical analysis of restaurant types and eating out occasions |
| url | http://psasir.upm.edu.my/id/eprint/88330/1/ABSTRACT.pdf |
| work_keys_str_mv | AT chuabeelia customerrestaurantchoiceanempiricalanalysisofrestauranttypesandeatingoutoccasions AT abkarimmuhammadshahrim customerrestaurantchoiceanempiricalanalysisofrestauranttypesandeatingoutoccasions AT leesanghyeop customerrestaurantchoiceanempiricalanalysisofrestauranttypesandeatingoutoccasions AT hanheesup customerrestaurantchoiceanempiricalanalysisofrestauranttypesandeatingoutoccasions |