Dissatisfaction and profile of dissatisfied consumers: a case study of mobile telecommunication network consumers in Nigeria
This research paper examined the dissatisfaction of Mobile telecommunication network (MTN) consumers in Nigeria. The researchers used expectancy disconfirmation theory (EDT) to argue that with high and prolonged consumer dissatisfaction, educated MTN consumers are prone to exit their service chain f...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2020
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/88489/1/ABSTRACT.pdf |