Elements in movie trailers that motivates audience to watch movies in Malaysia: a quantitative approach
Movie trailers are known as tools for selling a movie. The success of a movie is largely attributed to a good trailer presentation. What makes a good movie trailer? What elements are needed to make a good trailer? This paper uncovers the necessary elements of a movie trailer needed to motivate audie...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Asian Scholars Network
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/88781/1/ABSTRACT.pdf |