Factors influencing behavioral intention of farmers to use ICTs for agricultural risk management in Malaysia

The primary aim of this research was to examine the factors influencing behavioral intention of farmers to use ICTs for agricultural risk management. The past research reveals that many researchers had tried to determine factors affecting behavioural intentions of the respondents and TPB has been ap...

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Main Authors: Ali, Muhammad, Man, Norsida, Muharam, Farrah Melissa, Omar, Siti Zobidah
Format: Article
Language:English
Published: Pakistan Agricultural Research Council 2020
Online Access:http://psasir.upm.edu.my/id/eprint/88974/1/ABSTRACT.pdf
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author Ali, Muhammad
Man, Norsida
Muharam, Farrah Melissa
Omar, Siti Zobidah
author_facet Ali, Muhammad
Man, Norsida
Muharam, Farrah Melissa
Omar, Siti Zobidah
author_sort Ali, Muhammad
collection UPM
description The primary aim of this research was to examine the factors influencing behavioral intention of farmers to use ICTs for agricultural risk management. The past research reveals that many researchers had tried to determine factors affecting behavioural intentions of the respondents and TPB has been applied as technology acceptance model in various contexts. However, predicting behavioral intentions to use ICTs for agricultural risk management has not been evaluated from the actual field. Therefore, the data were collected from 360 farmers through multistage cluster sampling technique. Multiple linear regression through SPSS was administered for statistical procedure. The findings confirmed that the theory (TPB) was statistically feasible to predict behavioral intention of farmers to use ICTs for agricultural risk management. The results further reveal that attitude was one of the most influenced of intention, which was followed by perceived behavioral control and lastly the subjective norms. Thus, using TPB in this context would be helpful for other researchers and academia to understand the influence of each construct in the model.
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spelling upm.eprints-889742021-11-01T23:13:36Z http://psasir.upm.edu.my/id/eprint/88974/ Factors influencing behavioral intention of farmers to use ICTs for agricultural risk management in Malaysia Ali, Muhammad Man, Norsida Muharam, Farrah Melissa Omar, Siti Zobidah The primary aim of this research was to examine the factors influencing behavioral intention of farmers to use ICTs for agricultural risk management. The past research reveals that many researchers had tried to determine factors affecting behavioural intentions of the respondents and TPB has been applied as technology acceptance model in various contexts. However, predicting behavioral intentions to use ICTs for agricultural risk management has not been evaluated from the actual field. Therefore, the data were collected from 360 farmers through multistage cluster sampling technique. Multiple linear regression through SPSS was administered for statistical procedure. The findings confirmed that the theory (TPB) was statistically feasible to predict behavioral intention of farmers to use ICTs for agricultural risk management. The results further reveal that attitude was one of the most influenced of intention, which was followed by perceived behavioral control and lastly the subjective norms. Thus, using TPB in this context would be helpful for other researchers and academia to understand the influence of each construct in the model. Pakistan Agricultural Research Council 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/88974/1/ABSTRACT.pdf Ali, Muhammad and Man, Norsida and Muharam, Farrah Melissa and Omar, Siti Zobidah (2020) Factors influencing behavioral intention of farmers to use ICTs for agricultural risk management in Malaysia. Pakistan Journal of Agricultural Research, 33 (2). 295 - 302. ISSN 0251-0480 http://researcherslinks.com/current-issues/Factors-Influencing-Behavioral-Intention-of-Farmers-to-Use-ICTs-for-Agricultural-Risk-Management-in-Malaysia/24/1/2994/html 10.17582/journal.pjar/2020/33.2.295.302
spellingShingle Ali, Muhammad
Man, Norsida
Muharam, Farrah Melissa
Omar, Siti Zobidah
Factors influencing behavioral intention of farmers to use ICTs for agricultural risk management in Malaysia
title Factors influencing behavioral intention of farmers to use ICTs for agricultural risk management in Malaysia
title_full Factors influencing behavioral intention of farmers to use ICTs for agricultural risk management in Malaysia
title_fullStr Factors influencing behavioral intention of farmers to use ICTs for agricultural risk management in Malaysia
title_full_unstemmed Factors influencing behavioral intention of farmers to use ICTs for agricultural risk management in Malaysia
title_short Factors influencing behavioral intention of farmers to use ICTs for agricultural risk management in Malaysia
title_sort factors influencing behavioral intention of farmers to use icts for agricultural risk management in malaysia
url http://psasir.upm.edu.my/id/eprint/88974/1/ABSTRACT.pdf
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