Factors influencing the purchase intention of Korean beauty products among Malaysian females

Factors influencing the purchase intention of Korean beauty products among Malaysian females

The Korean Wave or Hallyu is perceived as mainstream culture today in the 21st century, and it is well-accepted particularly in Asia. Korean entertainment which includes K-pop music, Korean drama series and variety programs have contributed to the immense popularity of the Korean Wave. This has resu...

Full description

Bibliographic Details
Main Authors:	Tan, Day Shin, Thanasegaran, Ganesh, Manickiam, Neelamehan, Sidek, Shafie, Ismail, Kamarulzaman, Jantan, Amer Hamzah
Format:	Article
Language:	English
Published:	Science and Engineering Research Support Society 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/88985/1/KOREA.pdf

Similar Items

Factors leading to online purchase intention on facebook and instagram of generation Z
by: Mohd Sayadi, Shahirah Amira, et al.
Published: (2020)

Cost and benefit of e - speed supervisor in express bus
by: Sidek, Shafie, et al.
Published: (2022)

The impact of total quality management on the Saudi manufacturing SMEs performance
by: Ali Alghamdi, Rana Mansour, et al.
Published: (2022)

Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives
by: Wafa, Syed Azizi, et al.
Published: (1999)

Intentions to Reciprocate Vendor Gifts Amongst Malaysian Purchasing Executives
by: Syed Azizi Wafa, et al.
Published: (1999-12-01)

Intentions to Reciprocate Vendor Gifts Amongst Malaysian Purchasing Executives
by: Syed Azizi Wafa, et al.
Published: (2020-01-01)

The physical attractiveness of beauty anchors on consumers’ purchase intention
by: Ma Jian
Published: (2023-01-01)

Digital threads in turbulent times: unraveling technostress and cleaner production in the food industry
by: Muhammad Irfan, et al.
Published: (2024-01-01)

DETERMINANTS OF PURCHASE INTENTION PRODUK AVOSKIN BEAUTY DI BALI
by: Desak Made Febri Purnama Sari, et al.
Published: (2022-06-01)

Celebrity Endorsement and Content Instamarketing of Purchase Intention Beauty Products
by: Meilisya Nurfazzar Abdurohim, et al.
Published: (2021-08-01)

Insight into the emerging male beauty salons market : image and purchase intention.
by: Shi, Cailing., et al.
Published: (2008)

Effects of Social Media Advertisements on Intention to Purchase Health and Beauty Products
by: Shahira Ariffin, et al.
Published: (2020-06-01)

Discover the Driving Forces behind Purchase Intention in Indonesia’s Beauty Industry
by: Affiana Aulia, et al.
Published: (2024-11-01)

Effects of Social Media Advertisements on Intention to Purchase Health and Beauty Products
by: Hasman Abdul Manan, et al.
Published: (2020-06-01)

Online purchase intentions of affluent women: blending African beliefs, consumer vanity and luxury beauty products online purchase intentions
by: Divaries Cosmas Jaravaza, et al.
Published: (2025-12-01)

Demographic characteristics and factors that affect consumers' purchase intention of organic beauty products /
by: 508263 Yee, Yean Pink author, et al.
Published: (2011)

HOW SOCIAL MEDIA AFFECTS THE PURCHASE INTENTIONS OF FEMALE CONSUMERS IN MACAO - WATCHING BEAUTY AND COSMETICS PRODUCT EXPERIENCE VIDEOS ON YOUTUBE
by: Velda Chan, et al.
Published: (2022-09-01)

Female Consumerism: Intention to Purchase Online
by: Mohamad Rahimi Mohamad Rosman, et al.
Published: (2024-01-01)

The Influence of eWOM Purchase Intention with Trust Mediating Variables on MOP Beauty Product
by: Gea Aprinda Santyadewi, et al.
Published: (2024-04-01)

How Social Media Reviews and Perceived Value Affects the Purchase Intention of Beauty Products
by: Karina Vashti Devi, et al.
Published: (2023-11-01)

Consumer attitudes towards beauty bloggers and paid blog advertisements on purchase intention in Vietnam
by: Van Dat Tran, et al.
Published: (2019-11-01)

THE INFLUENCE OF CREDIBILITY AND ATTRACTIVENESS OF BEAUTY VLOGGER AS A CELEBRITY ENDORSER ON CONSUMER PURCHASE INTENTION
by: Hikmawati Hikmawati
Published: (2019-08-01)

The influence of internet celebrities on consumers' purchase intention and its educational significance
by: Hu, Jimin, et al.
Published: (2023)

Purchase intention towards luxury branducts Among Young Malaysian /
by: Burak Cayei, 1991- 638022, et al.
Published: (2016)

Factors that influence the purchase intention of health supplements among Malaysians /
by: Tan, Fei Yin, 1995-, author, et al.
Published: (2019)

Factors that influence the purchase intention of health supplements among Malaysians /
by: Tan, Fei Yin, 1995-, author
Published: (2019)

Factors affecting young Malaysians' intention to purchase green products
by: Sharaf, Muhammed Abdullah, et al.
Published: (2015)

What affects Malaysian consumers’ intention to purchase hybrid car?
by: Teoh, Chai Wen, et al.
Published: (2015)

A Study On Malaysian Households’ Purchase Intention Of Water Purifier
by: Nadarajan, Nedumaaran
Published: (2014)

Hybrid vehicle? Awareness level and purchase intention of Malaysian consumers.
by: Hussin, Siti Rahayu, et al.
Published: (2012)

Exploring the Significance of Malaysian Consumers' Intentions to Purchase Green Products
by: Zahoor Ur Rehman, et al.
Published: (2023-12-01)

Mediating Role of Parasocial Relationships on Social Media Influencers' Reputation Signals and Purchase Intention of Beauty Products
by: Surug Saleh Taher, et al.
Published: (2022-12-01)

Impact of perceived value in virtual brand communities on purchase intention of domestic electric vehicles
by: Zi-Xu Wang, et al.
Published: (2024-08-01)

Factors Influencing Indonesian Skincare Purchase Decision Using Korean Brand Ambassador with Purchase Intention as Intervening Variable
by: Dian Sabrina Syaharni, et al.
Published: (2023-12-01)

The Effects of Korean Country-of-Origin on Mongolian Consumer Product Evaluation and Purchase Intention
by: Sharmuud Haliun, et al.
Published: (2015-01-01)

Prediction of Determinants Affecting Consumer Purchase Intentions for Mackerel in the Korean Domestic Market
by: Jonghwa Kim
Published: (2024-08-01)

Factors affecting the purchase intention of non-certified halal Korean instant noodles
by: Alissa Aulina Rahmawati, et al.
Published: (2022-12-01)

Factors affecting the purchase intention of non-certified halal Korean instant noodles
by: Alissa Aulina Rahmawati, et al.
Published: (2022-12-01)

Contemporary Koreans’ Perceptions of Facial Beauty
by: Seung Chul Rhee, et al.
Published: (2017-09-01)

An exploratory study on counterfeit purchase intention of international brands amongst Malaysians.
by: Mah, Pei See
Published: (2001)