Factors leading to online purchase intention on facebook and instagram of generation Z
The purpose of this study is to examine factors leading to online purchase intention on Facebook and Instagram of Generation Z. This study is significant in at least two ways. First, it extends the work. Second, it provides information to organization such as marketers on ways to improve customer of...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Hampstead Psychological Associates
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/88988/1/GEN.pdf |
| _version_ | 1825936604871524352 |
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| author | Mohd Sayadi, Shahirah Amira Sidek, Shafie Ismail, Kamarulzaman Manickiam, Neelamehan Thanasegaran, Ganesh Jantan, Amer Hamzah |
| author_facet | Mohd Sayadi, Shahirah Amira Sidek, Shafie Ismail, Kamarulzaman Manickiam, Neelamehan Thanasegaran, Ganesh Jantan, Amer Hamzah |
| author_sort | Mohd Sayadi, Shahirah Amira |
| collection | UPM |
| description | The purpose of this study is to examine factors leading to online purchase intention on Facebook and Instagram of Generation Z. This study is significant in at least two ways. First, it extends the work. Second, it provides information to organization such as marketers on ways to improve customer of Generation Z satisfaction. The sample size of the study consisted of 168 respondents that have experience shopping online. Four influencing factors (perceived ease of use, perceived usefulness, subjective norm and media richness) were examined on online purchase intention. The results of simple regression analysis reveal that three factors (perceived ease of use, perceived usefulness and media richness) have significant and positive impact on online purchase intention. |
| first_indexed | 2024-03-06T10:46:49Z |
| format | Article |
| id | upm.eprints-88988 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T10:46:49Z |
| publishDate | 2020 |
| publisher | Hampstead Psychological Associates |
| record_format | dspace |
| spelling | upm.eprints-889882021-10-04T21:39:54Z http://psasir.upm.edu.my/id/eprint/88988/ Factors leading to online purchase intention on facebook and instagram of generation Z Mohd Sayadi, Shahirah Amira Sidek, Shafie Ismail, Kamarulzaman Manickiam, Neelamehan Thanasegaran, Ganesh Jantan, Amer Hamzah The purpose of this study is to examine factors leading to online purchase intention on Facebook and Instagram of Generation Z. This study is significant in at least two ways. First, it extends the work. Second, it provides information to organization such as marketers on ways to improve customer of Generation Z satisfaction. The sample size of the study consisted of 168 respondents that have experience shopping online. Four influencing factors (perceived ease of use, perceived usefulness, subjective norm and media richness) were examined on online purchase intention. The results of simple regression analysis reveal that three factors (perceived ease of use, perceived usefulness and media richness) have significant and positive impact on online purchase intention. Hampstead Psychological Associates 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/88988/1/GEN.pdf Mohd Sayadi, Shahirah Amira and Sidek, Shafie and Ismail, Kamarulzaman and Manickiam, Neelamehan and Thanasegaran, Ganesh and Jantan, Amer Hamzah (2020) Factors leading to online purchase intention on facebook and instagram of generation Z. International Journal of Psychosocial Rehabilitation, 24 (6). 2482 - 2489. ISSN 1475-7192 https://www.psychosocial.com/article/PR260237/13628/ 10.37200/IJPR/V24I6/PR260237 |
| spellingShingle | Mohd Sayadi, Shahirah Amira Sidek, Shafie Ismail, Kamarulzaman Manickiam, Neelamehan Thanasegaran, Ganesh Jantan, Amer Hamzah Factors leading to online purchase intention on facebook and instagram of generation Z |
| title | Factors leading to online purchase intention on facebook and instagram of generation Z |
| title_full | Factors leading to online purchase intention on facebook and instagram of generation Z |
| title_fullStr | Factors leading to online purchase intention on facebook and instagram of generation Z |
| title_full_unstemmed | Factors leading to online purchase intention on facebook and instagram of generation Z |
| title_short | Factors leading to online purchase intention on facebook and instagram of generation Z |
| title_sort | factors leading to online purchase intention on facebook and instagram of generation z |
| url | http://psasir.upm.edu.my/id/eprint/88988/1/GEN.pdf |
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