How does financial communication affect millennials’ online shares purchase intention?
The main aim of this article is to identify the influence of online financial communication disseminated through social media on brand attitude and the intention of millennials to purchase Shariah-compliant shares in Malaysia. A convenience sampling procedure using online questionnaires was used to...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Human Resource Management Academic Research Society
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/89210/1/PLS.pdf |
| _version_ | 1796982100255047680 |
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| author | De Costa, Feroz Aziz, Norzalita Wan Hussain, Wan Mohd Hirwani Mohd Hasan, Nurul Ain |
| author_facet | De Costa, Feroz Aziz, Norzalita Wan Hussain, Wan Mohd Hirwani Mohd Hasan, Nurul Ain |
| author_sort | De Costa, Feroz |
| collection | UPM |
| description | The main aim of this article is to identify the influence of online financial communication disseminated through social media on brand attitude and the intention of millennials to purchase Shariah-compliant shares in Malaysia. A convenience sampling procedure using online questionnaires was used to test seven hypotheses based on prior literature. The partial least squares structural equation modelling (PLS-SEM) technique and the SmartPLS 3 tool was used to analyse this study. The findings of this study highlighted that user generated content (UGC) and firm generated content (FGC) positively influence brand attitude. By incorporating the theory of reasoned action and the signalling theory, the result showed a contradictive outcome to previous literature. UGC has no direct effect on the purchase intention of Shariah-compliant online stocks. This study suggests that companies should further comprehend the branding of their companies with the use of their official social media pages by increasing a positive attitude towards their brand. |
| first_indexed | 2024-03-06T10:47:22Z |
| format | Article |
| id | upm.eprints-89210 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T10:47:22Z |
| publishDate | 2020 |
| publisher | Human Resource Management Academic Research Society |
| record_format | dspace |
| spelling | upm.eprints-892102021-09-03T09:59:29Z http://psasir.upm.edu.my/id/eprint/89210/ How does financial communication affect millennials’ online shares purchase intention? De Costa, Feroz Aziz, Norzalita Wan Hussain, Wan Mohd Hirwani Mohd Hasan, Nurul Ain The main aim of this article is to identify the influence of online financial communication disseminated through social media on brand attitude and the intention of millennials to purchase Shariah-compliant shares in Malaysia. A convenience sampling procedure using online questionnaires was used to test seven hypotheses based on prior literature. The partial least squares structural equation modelling (PLS-SEM) technique and the SmartPLS 3 tool was used to analyse this study. The findings of this study highlighted that user generated content (UGC) and firm generated content (FGC) positively influence brand attitude. By incorporating the theory of reasoned action and the signalling theory, the result showed a contradictive outcome to previous literature. UGC has no direct effect on the purchase intention of Shariah-compliant online stocks. This study suggests that companies should further comprehend the branding of their companies with the use of their official social media pages by increasing a positive attitude towards their brand. Human Resource Management Academic Research Society 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/89210/1/PLS.pdf De Costa, Feroz and Aziz, Norzalita and Wan Hussain, Wan Mohd Hirwani and Mohd Hasan, Nurul Ain (2020) How does financial communication affect millennials’ online shares purchase intention? International Journal of Academic Research in Business and Social Sciences, 10 (9). 681 - 698. ISSN 2222-6990 https://hrmars.com/papers/detail/IJARBSS/7784/How-does-Financial-Communication-affect-Millennials-Online-Shares-Purchase-Intention 10.6007/IJARBSS/v10-i9/7784 |
| spellingShingle | De Costa, Feroz Aziz, Norzalita Wan Hussain, Wan Mohd Hirwani Mohd Hasan, Nurul Ain How does financial communication affect millennials’ online shares purchase intention? |
| title | How does financial communication affect millennials’ online shares purchase intention? |
| title_full | How does financial communication affect millennials’ online shares purchase intention? |
| title_fullStr | How does financial communication affect millennials’ online shares purchase intention? |
| title_full_unstemmed | How does financial communication affect millennials’ online shares purchase intention? |
| title_short | How does financial communication affect millennials’ online shares purchase intention? |
| title_sort | how does financial communication affect millennials online shares purchase intention |
| url | http://psasir.upm.edu.my/id/eprint/89210/1/PLS.pdf |
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