International culinary influence on street food: an observatory study
Purpose: This paper presents a street food profiling of one of the most popular tourist attractions in Melaka, Jonker Street. The main objective of this study is to develop a street food profile of Jonker Street in determining whether local or international culinary influence...
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| Format: | Article |
| Language: | English |
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Goodwood Publishing
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/89429/1/FOOD.pdf |
| _version_ | 1825936679116996608 |
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| author | Mohd Sharif, Siti Nurhayati Khairatun |
| author_facet | Mohd Sharif, Siti Nurhayati Khairatun |
| author_sort | Mohd Sharif, Siti Nurhayati Khairatun |
| collection | UPM |
| description | Purpose: This paper presents a street food profiling of one of the most popular tourist attractions in Melaka, Jonker Street. The main objective of this study is to develop a street food profile of Jonker Street in determining whether local or international culinary influence represents the food sold there.Research methodology: An on-site observation was conducted to investigate the types of food sold and the range of prices offered. A descriptive analysis was completed to characterize street food. Results: The findings indicated that most of the food sold here represents international and trendy flavor rather than local. Limitations: This study was self-funded and conducted on the Jonker Street location only. Due to that, no generalization can be derived from the data. Contribution: This study also provides a baseline reference for the tourism players in outlining strategies toward sustainable tourism relating to local culinary offerings. |
| first_indexed | 2024-03-06T10:47:57Z |
| format | Article |
| id | upm.eprints-89429 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T10:47:57Z |
| publishDate | 2020 |
| publisher | Goodwood Publishing |
| record_format | dspace |
| spelling | upm.eprints-894292021-08-19T09:35:10Z http://psasir.upm.edu.my/id/eprint/89429/ International culinary influence on street food: an observatory study Mohd Sharif, Siti Nurhayati Khairatun Purpose: This paper presents a street food profiling of one of the most popular tourist attractions in Melaka, Jonker Street. The main objective of this study is to develop a street food profile of Jonker Street in determining whether local or international culinary influence represents the food sold there.Research methodology: An on-site observation was conducted to investigate the types of food sold and the range of prices offered. A descriptive analysis was completed to characterize street food. Results: The findings indicated that most of the food sold here represents international and trendy flavor rather than local. Limitations: This study was self-funded and conducted on the Jonker Street location only. Due to that, no generalization can be derived from the data. Contribution: This study also provides a baseline reference for the tourism players in outlining strategies toward sustainable tourism relating to local culinary offerings. Goodwood Publishing 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/89429/1/FOOD.pdf Mohd Sharif, Siti Nurhayati Khairatun (2020) International culinary influence on street food: an observatory study. Journal of Sustainable Tourism and Entrepreneurship, 1 (3). 179 - 193. ISSN 2714-6480 https://goodwoodpub.com/index.php/JoSTE/article/view/304 10.35912/joste.v1i3.304 |
| spellingShingle | Mohd Sharif, Siti Nurhayati Khairatun International culinary influence on street food: an observatory study |
| title | International culinary influence on street food: an observatory study |
| title_full | International culinary influence on street food: an observatory study |
| title_fullStr | International culinary influence on street food: an observatory study |
| title_full_unstemmed | International culinary influence on street food: an observatory study |
| title_short | International culinary influence on street food: an observatory study |
| title_sort | international culinary influence on street food an observatory study |
| url | http://psasir.upm.edu.my/id/eprint/89429/1/FOOD.pdf |
| work_keys_str_mv | AT mohdsharifsitinurhayatikhairatun internationalculinaryinfluenceonstreetfoodanobservatorystudy |