Factor influencing consumers’ willingness to pay for branded desserts

Branded dessert nowadays has high demand from consumer especially in Klang Valley area, however this will lead to impact for the local and traditional dessert producer. By using the marketing mix strategy this will helping the local producer to compete with the branded dessert branch. The 7P’s (prod...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Mohd Jamil, Siti Nur Atifah
التنسيق: Project Paper Report
اللغة:English
منشور في: 2018
الوصول للمادة أونلاين:http://psasir.upm.edu.my/id/eprint/89749/1/FP%202018%2035%20IR.pdf

مواد مشابهة