Factor influencing consumers’ willingness to pay for branded desserts
Branded dessert nowadays has high demand from consumer especially in Klang Valley area, however this will lead to impact for the local and traditional dessert producer. By using the marketing mix strategy this will helping the local producer to compete with the branded dessert branch. The 7P’s (prod...
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| Format: | Project Paper Report |
| Language: | English |
| Published: |
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/89749/1/FP%202018%2035%20IR.pdf |