Consumer’s attitude towards ready to eat food products in Klang Valley

This study has been conducted in order to observe the consumer’s attitude towards ready to eat food products in Klang Valley. Since most of the consumers are having the busy lifestyle. They don’t have enough time to prepare the food for themselves. They prefer to buy the ready to eat food products w...

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Bibliographic Details
Main Author: Abdullah, Muhamad Amirul Ashraf
Format: Project Paper Report
Language:English
Published: 2018
Online Access:http://psasir.upm.edu.my/id/eprint/89781/1/FP%202018%2061%20IR.pdf