Consumer animosity, conspicuous consumption and solidarity as antecedents of boycott in Malaysia
This study addresses the consumer boycott phenomena in Malaysia. It examines the influences of Consumer Animosity, Conspicuous Consumption, and Solidarity on the decision to boycott; and to discover how Consumer Power moderates the decision to boycott. Using Social Cognitive Theory as the un...
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| Format: | Thesis |
| Language: | English |
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2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/90457/1/FEP%202019%2052%20UPM%20IR.pdf |