Interrelationships between costing, packaging, branding and business support of Malaysian SME product value
The purpose of this study is to examine the interrelationship of costing towards the packaging, branding and business support on SME's product value in supplying to consumers and distribution channel in Malaysia. Knowingly, SMEs is one of the major sources in contributing to the economic growth...
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| Format: | Thesis |
| Language: | English |
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2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/91870/1/FEP%202017%202%20IR.pdf |