Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users

Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users

Bibliographic Details
Main Author:	Alharbi, Musab Kamal M
Format:	Thesis
Language:	English
Published:	2020
Subjects:	Word-of-mouth advertising Consumers' preferences
Online Access:	http://psasir.upm.edu.my/id/eprint/92360/1/GSM%202020%2015.pdf

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