The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement

Bibliographic Details
Main Author: Leong, Siew Pong
Format: Thesis
Language:English
English
Published: 1998
Subjects:
Online Access:http://psasir.upm.edu.my/id/eprint/9260/1/GSM_1998_22_A.pdf
Description
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