The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement

The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement

Bibliographic Details
Main Author:	Leong, Siew Pong
Format:	Thesis
Language:	English English
Published:	1998
Subjects:	Consumers - Attitudes.
Online Access:	http://psasir.upm.edu.my/id/eprint/9260/1/GSM_1998_22_A.pdf

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