| Summary: | Islamic Bank Malaysia Bhd is the only big player in Islamic
Banking in Malaysia. It is the most awaited bank by Muslims of this
country. It becomes the focus of the society pertaining to the effort of
Muslims community to prove the viability of1he Islamic finance system
vis a vis conventional financial system. However after 14 years of its
existence the bank has managed to capture only 1% of the market's
share in the whole banking operation of the country.
The case study covers two aspects. Part I will be the write up
and Part II will be the case analysis. The case write up covers salient
features of the bank pertaining to the strategic approaches to increase
the market share. It includes the products and services render by the
bank, financial performance and the bank's operation. Part II, the case
analysis discusses major issues concerning the case. Analysis is done
base on the data in Part I by using technique in strategic planning such
as SWOT analysis. The recommendations is made based on the
outcome of the analysis using the said tool.
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