Non-Price Determinants of Intention to Purchase Counterfeited Goods: A Malaysian Perspective
Counterfeiting industry especially in optical media products is a serious problem in Malaysia. It was reported that Malaysia lost about RM300 million a year due to this illegal activities (BSA, 2000). In Malaysia, counterfeited goods are pirated software and VCD, branded luxury clothes, watches,...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2003
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| Online Access: | http://psasir.upm.edu.my/id/eprint/9271/1/GSM_2003_4.pdf |
| Summary: | Counterfeiting industry especially in optical media products is a serious problem in
Malaysia. It was reported that Malaysia lost about RM300 million a year due to this
illegal activities (BSA, 2000). In Malaysia, counterfeited goods are pirated software
and VCD, branded luxury clothes, watches, leather goods, drugs, and automobile
spare parts which are commonly available in Malaysian open market especially at
'pasar malam', street market or even at the shopping mall outlets.
The counterfeited goods become popular among consumer due to its large
differential pricing as compared to the original version. Consumers received value
for money and pennit them experienced or owned a reputable branded article at a
low cost. However, the determinants on intention to purchase counterfeited goods do
not solely depend on price differential.
Therefore, the purpose of the study is to investigate the non-price determinants on
intention to purchase counterfeited goods. Previous studies demonstrated that the
less respect of consumers for the law, the more tendency for them to purchase
counterfeited goods. Studies also indicated that, consumers' intentions to purchase counterfeited goods are also motivated by other factors such as demographics,
psycho graphics, product attributes, and situational factors. The current study
attempts to apply the previous study in Malaysian perspectives, among young
generation. The study uses four product categories that are commonly
counterfeited/pirated in Malaysia namely, optical media products, luxury goods,
perfumes, and watches. |
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