Touristsâ outbound travel behavior in the aftermath of the COVID-19: role of corporate social responsibility, response effort, and health prevention
Little is known regarding how the tourists will perceive the post-pandemic travel particularly when planning to travel to the most affected global destinations. This study was designed in response to the COVID-19 pandemic and its adverse impact on the travel and tourism industry. It primarily invest...
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| Format: | Article |
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Taylor and Francis Group
2021
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| _version_ | 1825937353010577408 |
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| author | Chua, Bee Lia Al- Ansi, Amr Lee, Myong Jae Han, Heesup |
| author_facet | Chua, Bee Lia Al- Ansi, Amr Lee, Myong Jae Han, Heesup |
| author_sort | Chua, Bee Lia |
| collection | UPM |
| description | Little is known regarding how the tourists will perceive the post-pandemic travel particularly when planning to travel to the most affected global destinations. This study was designed in response to the COVID-19 pandemic and its adverse impact on the travel and tourism industry. It primarily investigated the key factors of the U.S. tourists’ destination attachment and the intentions to return to European and Asian destinations after the pandemic. A total of 367 participants were involved in the web-based survey. The results of the structural equation modeling demonstrated that in the event of a pandemic (1) the corporate social responsibility and the perceived response efforts were critical to generate the destination attachment and the approach behavioral intentions, (2) monetary promotions were not sufficient to generate the destination attachment and approach the behavioral intentions to the international destinations, and (3) the health preventive behavior and the destination attachment were important direct predictors of the approach behavioral intentions. These key findings could assist the travel and tourism companies to more effectively overcome the adverse impact of the pandemic on their businesses. |
| first_indexed | 2024-03-06T10:58:15Z |
| format | Article |
| id | upm.eprints-93396 |
| institution | Universiti Putra Malaysia |
| last_indexed | 2024-03-06T10:58:15Z |
| publishDate | 2021 |
| publisher | Taylor and Francis Group |
| record_format | dspace |
| spelling | upm.eprints-933962022-11-23T04:27:35Z http://psasir.upm.edu.my/id/eprint/93396/ Touristsâ outbound travel behavior in the aftermath of the COVID-19: role of corporate social responsibility, response effort, and health prevention Chua, Bee Lia Al- Ansi, Amr Lee, Myong Jae Han, Heesup Little is known regarding how the tourists will perceive the post-pandemic travel particularly when planning to travel to the most affected global destinations. This study was designed in response to the COVID-19 pandemic and its adverse impact on the travel and tourism industry. It primarily investigated the key factors of the U.S. tourists’ destination attachment and the intentions to return to European and Asian destinations after the pandemic. A total of 367 participants were involved in the web-based survey. The results of the structural equation modeling demonstrated that in the event of a pandemic (1) the corporate social responsibility and the perceived response efforts were critical to generate the destination attachment and the approach behavioral intentions, (2) monetary promotions were not sufficient to generate the destination attachment and approach the behavioral intentions to the international destinations, and (3) the health preventive behavior and the destination attachment were important direct predictors of the approach behavioral intentions. These key findings could assist the travel and tourism companies to more effectively overcome the adverse impact of the pandemic on their businesses. Taylor and Francis Group 2021-11 Article PeerReviewed Chua, Bee Lia and Al- Ansi, Amr and Lee, Myong Jae and Han, Heesup (2021) Touristsâ outbound travel behavior in the aftermath of the COVID-19: role of corporate social responsibility, response effort, and health prevention. Journal of Sustainable Tourism, 29 (6). 879 - 906. ISSN 0966-9582; ESSN: 1747-7646 https://www.tandfonline.com/doi/full/10.1080/09669582.2020.1849236 10.1080/09669582.2020.1849236 |
| spellingShingle | Chua, Bee Lia Al- Ansi, Amr Lee, Myong Jae Han, Heesup Touristsâ outbound travel behavior in the aftermath of the COVID-19: role of corporate social responsibility, response effort, and health prevention |
| title | Touristsâ outbound travel behavior in the aftermath of the COVID-19: role of corporate social responsibility, response effort, and health prevention |
| title_full | Touristsâ outbound travel behavior in the aftermath of the COVID-19: role of corporate social responsibility, response effort, and health prevention |
| title_fullStr | Touristsâ outbound travel behavior in the aftermath of the COVID-19: role of corporate social responsibility, response effort, and health prevention |
| title_full_unstemmed | Touristsâ outbound travel behavior in the aftermath of the COVID-19: role of corporate social responsibility, response effort, and health prevention |
| title_short | Touristsâ outbound travel behavior in the aftermath of the COVID-19: role of corporate social responsibility, response effort, and health prevention |
| title_sort | touristsa outbound travel behavior in the aftermath of the covid 19 role of corporate social responsibility response effort and health prevention |
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