Towards agriculture as career: predicting students' participation in the agricultural sector using an extended model of the theory of planned behavior

Purpose: The aim of the study was to identify factors associated with tertiary students’ intention to pursue agriculture-related careers. The moderating effect of gender and geographic location on the predictive relationships was also examined. Design/methodology/approach: Quantitative data were col...

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Main Authors: Zaremohzzabieh, Zeinab, Krauss, Steven Eric, D’Silva, Jeffrey Lawrence, Tiraieyari, Neda, Ismail, Ismi Arif, Dahalan, Dzuhailmi
Format: Article
Published: Taylor and Francis Group 2021
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author Zaremohzzabieh, Zeinab
Krauss, Steven Eric
D’Silva, Jeffrey Lawrence
Tiraieyari, Neda
Ismail, Ismi Arif
Dahalan, Dzuhailmi
author_facet Zaremohzzabieh, Zeinab
Krauss, Steven Eric
D’Silva, Jeffrey Lawrence
Tiraieyari, Neda
Ismail, Ismi Arif
Dahalan, Dzuhailmi
author_sort Zaremohzzabieh, Zeinab
collection UPM
description Purpose: The aim of the study was to identify factors associated with tertiary students’ intention to pursue agriculture-related careers. The moderating effect of gender and geographic location on the predictive relationships was also examined. Design/methodology/approach: Quantitative data were collected from 488 students studying in five agricultural-based institutions of higher learning in Malaysia. Structural equation modeling (SEM) was used to analyze the data. Findings: Attitudes towards agriculture, perceived behavioral control, agricultural knowledge, and perception of sustainable agriculture methods predicted students’ intention to join agricultural-related occupations. The results differed according to gender and place of residence for all predictors except conditions of resource facilitation. Practical implications: The findings offer insight into the factors agricultural students consider when deciding whether to pursue careers in agriculture. This can help educational decision-makers respond to the motivational needs of students in recruiting and retention. Theoretical implications: By introducing three new constructs, the study extends application of the theory of planned behavior for predicting intention and behavior in the field of agriculture. Originality/value: The study addresses an important gap on key factors predicting tertiary students’ pursuit of careers in agriculture. A better understanding of factors that shape students’ decision-making about future careers in agriculture can raise critical awareness of where programing efforts are likely to be effective.
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institution Universiti Putra Malaysia
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spelling upm.eprints-934012022-11-23T04:30:34Z http://psasir.upm.edu.my/id/eprint/93401/ Towards agriculture as career: predicting students' participation in the agricultural sector using an extended model of the theory of planned behavior Zaremohzzabieh, Zeinab Krauss, Steven Eric D’Silva, Jeffrey Lawrence Tiraieyari, Neda Ismail, Ismi Arif Dahalan, Dzuhailmi Purpose: The aim of the study was to identify factors associated with tertiary students’ intention to pursue agriculture-related careers. The moderating effect of gender and geographic location on the predictive relationships was also examined. Design/methodology/approach: Quantitative data were collected from 488 students studying in five agricultural-based institutions of higher learning in Malaysia. Structural equation modeling (SEM) was used to analyze the data. Findings: Attitudes towards agriculture, perceived behavioral control, agricultural knowledge, and perception of sustainable agriculture methods predicted students’ intention to join agricultural-related occupations. The results differed according to gender and place of residence for all predictors except conditions of resource facilitation. Practical implications: The findings offer insight into the factors agricultural students consider when deciding whether to pursue careers in agriculture. This can help educational decision-makers respond to the motivational needs of students in recruiting and retention. Theoretical implications: By introducing three new constructs, the study extends application of the theory of planned behavior for predicting intention and behavior in the field of agriculture. Originality/value: The study addresses an important gap on key factors predicting tertiary students’ pursuit of careers in agriculture. A better understanding of factors that shape students’ decision-making about future careers in agriculture can raise critical awareness of where programing efforts are likely to be effective. Taylor and Francis Group 2021-04 Article PeerReviewed Zaremohzzabieh, Zeinab and Krauss, Steven Eric and D’Silva, Jeffrey Lawrence and Tiraieyari, Neda and Ismail, Ismi Arif and Dahalan, Dzuhailmi (2021) Towards agriculture as career: predicting students' participation in the agricultural sector using an extended model of the theory of planned behavior. Journal of Agricultural Education & Extension, 28 (1). pp. 67-92. ISSN 1389-224X: ESSN: 1750-8622 https://www.tandfonline.com/doi/abs/10.1080/1389224X.2021.1910523 10.1080/1389224X.2021.1910523
spellingShingle Zaremohzzabieh, Zeinab
Krauss, Steven Eric
D’Silva, Jeffrey Lawrence
Tiraieyari, Neda
Ismail, Ismi Arif
Dahalan, Dzuhailmi
Towards agriculture as career: predicting students' participation in the agricultural sector using an extended model of the theory of planned behavior
title Towards agriculture as career: predicting students' participation in the agricultural sector using an extended model of the theory of planned behavior
title_full Towards agriculture as career: predicting students' participation in the agricultural sector using an extended model of the theory of planned behavior
title_fullStr Towards agriculture as career: predicting students' participation in the agricultural sector using an extended model of the theory of planned behavior
title_full_unstemmed Towards agriculture as career: predicting students' participation in the agricultural sector using an extended model of the theory of planned behavior
title_short Towards agriculture as career: predicting students' participation in the agricultural sector using an extended model of the theory of planned behavior
title_sort towards agriculture as career predicting students participation in the agricultural sector using an extended model of the theory of planned behavior
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