Knowledge, attitude, and perception of the farmers pepper farming toward sustainability

Sustainable Pepper Farming (SPF) can be considered one of the ways to increase the production of pepper in Sarawak by the government. Less or low of attitude, values, and perception on SPF become the problem and slow down the process of extending the idea to the pepper farmers. Even though, this iss...

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Main Authors: Tan, Albinus, Alan, Ribka, Mat Jusoh, Nurul Hidayu, Latip, Malisah
Format: Article
Published: Human Resource Management Academic Research Society 2021
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author Tan, Albinus
Alan, Ribka
Mat Jusoh, Nurul Hidayu
Latip, Malisah
author_facet Tan, Albinus
Alan, Ribka
Mat Jusoh, Nurul Hidayu
Latip, Malisah
author_sort Tan, Albinus
collection UPM
description Sustainable Pepper Farming (SPF) can be considered one of the ways to increase the production of pepper in Sarawak by the government. Less or low of attitude, values, and perception on SPF become the problem and slow down the process of extending the idea to the pepper farmers. Even though, this issue needs more attention, but the number of studies is still inadequate. The issue of decreasing or neglecting the pepper farm when the price fluctuates is not a new thing in this industry. Hence, the main aim of this concept paper is to critically review and identify groups in current literature on extension agents’ value, attitude, and perception of the farmers towards sustainable farming, explore the role around them and come out with recommendation for future research. This study will apply a quantitative approach through the questionnaire form for purpose of data collection. A total of 400 respondents from nine branches in Sarawak (Kuching, Serian, Sri Aman, Betong, Sarikei, Bintangor, Sibu, Miri and Bintulu) will be choosing as respondents for this research. Descriptive statistic and multiple regression method via Statistical Package for Social Science (SPSS) version 26 will be using for analysis the data. The findings of this study will be a reference in formulating the new extension strategy or competency to enhance the sustainability of the commodity through Malaysian Pepper Board and Sarawak Agriculture Department. New formulation needed to enhance the extension and to make sure that the farmers will never have abandoned their pepper farm when the price fluctuates. These findings would be helpful in developing an appropriate approach in the technology transfer and farmers training. Future studies are suggested to include more indicators like training to keep the farming sustainability in Sarawak.
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spelling upm.eprints-939852023-06-15T22:08:22Z http://psasir.upm.edu.my/id/eprint/93985/ Knowledge, attitude, and perception of the farmers pepper farming toward sustainability Tan, Albinus Alan, Ribka Mat Jusoh, Nurul Hidayu Latip, Malisah Sustainable Pepper Farming (SPF) can be considered one of the ways to increase the production of pepper in Sarawak by the government. Less or low of attitude, values, and perception on SPF become the problem and slow down the process of extending the idea to the pepper farmers. Even though, this issue needs more attention, but the number of studies is still inadequate. The issue of decreasing or neglecting the pepper farm when the price fluctuates is not a new thing in this industry. Hence, the main aim of this concept paper is to critically review and identify groups in current literature on extension agents’ value, attitude, and perception of the farmers towards sustainable farming, explore the role around them and come out with recommendation for future research. This study will apply a quantitative approach through the questionnaire form for purpose of data collection. A total of 400 respondents from nine branches in Sarawak (Kuching, Serian, Sri Aman, Betong, Sarikei, Bintangor, Sibu, Miri and Bintulu) will be choosing as respondents for this research. Descriptive statistic and multiple regression method via Statistical Package for Social Science (SPSS) version 26 will be using for analysis the data. The findings of this study will be a reference in formulating the new extension strategy or competency to enhance the sustainability of the commodity through Malaysian Pepper Board and Sarawak Agriculture Department. New formulation needed to enhance the extension and to make sure that the farmers will never have abandoned their pepper farm when the price fluctuates. These findings would be helpful in developing an appropriate approach in the technology transfer and farmers training. Future studies are suggested to include more indicators like training to keep the farming sustainability in Sarawak. Human Resource Management Academic Research Society 2021 Article PeerReviewed Tan, Albinus and Alan, Ribka and Mat Jusoh, Nurul Hidayu and Latip, Malisah (2021) Knowledge, attitude, and perception of the farmers pepper farming toward sustainability. International Journal of Academic Research in Business and Social Sciences, 13 (21). 263 - 276. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/11408/Knowledge-Attitude-and-Perception-of-The-Farmers-Pepper-Farming-Toward-Sustainability 10.6007/IJARBSS/v11-i17/11408
spellingShingle Tan, Albinus
Alan, Ribka
Mat Jusoh, Nurul Hidayu
Latip, Malisah
Knowledge, attitude, and perception of the farmers pepper farming toward sustainability
title Knowledge, attitude, and perception of the farmers pepper farming toward sustainability
title_full Knowledge, attitude, and perception of the farmers pepper farming toward sustainability
title_fullStr Knowledge, attitude, and perception of the farmers pepper farming toward sustainability
title_full_unstemmed Knowledge, attitude, and perception of the farmers pepper farming toward sustainability
title_short Knowledge, attitude, and perception of the farmers pepper farming toward sustainability
title_sort knowledge attitude and perception of the farmers pepper farming toward sustainability
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AT latipmalisah knowledgeattitudeandperceptionofthefarmerspepperfarmingtowardsustainability