Mobile hotel reservations and customer behavior: channel familiarity and channel type
The present study is centered on mobile hotel reservations in the investigation of the interrelationships between value, attitude, satisfaction, and reuse intention in consideration of the moderating roles of the channel familiarity and the channel type. Utilizing a quantitative approach, the resear...
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| Format: | Article |
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SAGE Publications
2021
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| _version_ | 1796982941352460288 |
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| author | Kim, Jinkyung Jenny Chua, Bee-Lia Han, Heesup |
| author_facet | Kim, Jinkyung Jenny Chua, Bee-Lia Han, Heesup |
| author_sort | Kim, Jinkyung Jenny |
| collection | UPM |
| description | The present study is centered on mobile hotel reservations in the investigation of the interrelationships between value, attitude, satisfaction, and reuse intention in consideration of the moderating roles of the channel familiarity and the channel type. Utilizing a quantitative approach, the research hypotheses were tested using structural equation modeling and multiple-group analyses. The casual relationships proposed among the study variables were found to all be significant, and the importance of the utilitarian value was substantiated. Moreover, the analysis results denoted that the channel familiarity is an important moderator that affects the strength of the relationships between (1) the attitude and the reuse intention and (2) satisfaction and the reuse intention, which suggests that a different approach should be arranged for novice and expert users. Also, channel type moderated the links between (1) hedonic value and satisfaction, (2) utilitarian value and satisfaction, (3) attitude and the reuse intention, and (4) satisfaction and the reuse intention, which separately provided more relevant implications for the hotel owned and the third-party owned channels. |
| first_indexed | 2024-03-06T10:59:15Z |
| format | Article |
| id | upm.eprints-94214 |
| institution | Universiti Putra Malaysia |
| last_indexed | 2024-03-06T10:59:15Z |
| publishDate | 2021 |
| publisher | SAGE Publications |
| record_format | dspace |
| spelling | upm.eprints-942142023-05-08T04:50:16Z http://psasir.upm.edu.my/id/eprint/94214/ Mobile hotel reservations and customer behavior: channel familiarity and channel type Kim, Jinkyung Jenny Chua, Bee-Lia Han, Heesup The present study is centered on mobile hotel reservations in the investigation of the interrelationships between value, attitude, satisfaction, and reuse intention in consideration of the moderating roles of the channel familiarity and the channel type. Utilizing a quantitative approach, the research hypotheses were tested using structural equation modeling and multiple-group analyses. The casual relationships proposed among the study variables were found to all be significant, and the importance of the utilitarian value was substantiated. Moreover, the analysis results denoted that the channel familiarity is an important moderator that affects the strength of the relationships between (1) the attitude and the reuse intention and (2) satisfaction and the reuse intention, which suggests that a different approach should be arranged for novice and expert users. Also, channel type moderated the links between (1) hedonic value and satisfaction, (2) utilitarian value and satisfaction, (3) attitude and the reuse intention, and (4) satisfaction and the reuse intention, which separately provided more relevant implications for the hotel owned and the third-party owned channels. SAGE Publications 2021-08-24 Article PeerReviewed Kim, Jinkyung Jenny and Chua, Bee-Lia and Han, Heesup (2021) Mobile hotel reservations and customer behavior: channel familiarity and channel type. Journal of Vacation Marketing, 27 (1). 82 - 102. ISSN 1356-7667; ESSN: 1479-1870 https://journals.sagepub.com/doi/full/10.1177/1356766720952122 10.1177/1356766720952122 |
| spellingShingle | Kim, Jinkyung Jenny Chua, Bee-Lia Han, Heesup Mobile hotel reservations and customer behavior: channel familiarity and channel type |
| title | Mobile hotel reservations and customer behavior: channel familiarity and channel type |
| title_full | Mobile hotel reservations and customer behavior: channel familiarity and channel type |
| title_fullStr | Mobile hotel reservations and customer behavior: channel familiarity and channel type |
| title_full_unstemmed | Mobile hotel reservations and customer behavior: channel familiarity and channel type |
| title_short | Mobile hotel reservations and customer behavior: channel familiarity and channel type |
| title_sort | mobile hotel reservations and customer behavior channel familiarity and channel type |
| work_keys_str_mv | AT kimjinkyungjenny mobilehotelreservationsandcustomerbehaviorchannelfamiliarityandchanneltype AT chuabeelia mobilehotelreservationsandcustomerbehaviorchannelfamiliarityandchanneltype AT hanheesup mobilehotelreservationsandcustomerbehaviorchannelfamiliarityandchanneltype |