Servicescape, guest satisfaction, and intention to book a hotel room
Servicescape role in the service industry is increasingly important and getting attention in the hospitality research, however less attention has been given specifically on physical servicescape and guest satisfaction towards the intention to book a hotel room. The purpose of this research is to stu...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2021
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/95053/1/Servicescape%2C%20guest%20satisfaction%2C%20and%20intention%20to%20book%20a%20hotel%20room.pdf |