The determinants of users' behaviour on social media: the role of religion and personal values
The objective of this paper is to examine the role of religion and personal values as the determinants of users’ behaviour on social media. The role of religion refers to the level of religiosity and the perceptions towards Maqasid al-Shariah principles. Age factor regarding the behaviour was also e...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/95369/1/The%20determinants%20of%20users%27%20behaviour%20on%20social%20media.pdf |
| _version_ | 1796983086038122496 |
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| author | Abu Bakar, Elistina Draman, Nur Jannah Zuhid Saidin, Aznan |
| author_facet | Abu Bakar, Elistina Draman, Nur Jannah Zuhid Saidin, Aznan |
| author_sort | Abu Bakar, Elistina |
| collection | UPM |
| description | The objective of this paper is to examine the role of religion and personal values as the determinants of users’ behaviour on social media. The role of religion refers to the level of religiosity and the perceptions towards Maqasid al-Shariah principles. Age factor regarding the behaviour was also explored. This study was an exploratory study which only involved one hundred and sixty Muslim users of social media in Kuala Terengganu who were chosen through random sampling. The Social Cognitive Theory was used to explain the users’ behaviour. The analysis shows that the level of religiosity, the perceptions towards Maqasid al-Shariah and personal values explain 33.6% variance in the behaviour of the respondents while using social media and the level of religiosity becomes the main determinant. This finding gives a significant implication to government, consumer movements and users so that the pillars of religion should be embedded in all education policies and programs to inculcate good behaviour among users of social media. |
| first_indexed | 2024-03-06T11:01:24Z |
| format | Article |
| id | upm.eprints-95369 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T11:01:24Z |
| publishDate | 2021 |
| publisher | Human Resource Management Academic Research Society |
| record_format | dspace |
| spelling | upm.eprints-953692022-12-21T03:15:07Z http://psasir.upm.edu.my/id/eprint/95369/ The determinants of users' behaviour on social media: the role of religion and personal values Abu Bakar, Elistina Draman, Nur Jannah Zuhid Saidin, Aznan The objective of this paper is to examine the role of religion and personal values as the determinants of users’ behaviour on social media. The role of religion refers to the level of religiosity and the perceptions towards Maqasid al-Shariah principles. Age factor regarding the behaviour was also explored. This study was an exploratory study which only involved one hundred and sixty Muslim users of social media in Kuala Terengganu who were chosen through random sampling. The Social Cognitive Theory was used to explain the users’ behaviour. The analysis shows that the level of religiosity, the perceptions towards Maqasid al-Shariah and personal values explain 33.6% variance in the behaviour of the respondents while using social media and the level of religiosity becomes the main determinant. This finding gives a significant implication to government, consumer movements and users so that the pillars of religion should be embedded in all education policies and programs to inculcate good behaviour among users of social media. Human Resource Management Academic Research Society 2021-12-17 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/95369/1/The%20determinants%20of%20users%27%20behaviour%20on%20social%20media.pdf Abu Bakar, Elistina and Draman, Nur Jannah and Zuhid Saidin, Aznan (2021) The determinants of users' behaviour on social media: the role of religion and personal values. International Journal of Academic Research in Business and Social Sciences, 11 (12). pp. 2005-2018. ISSN 2222-6990 https://hrmars.com/index.php/papers/detail/MAJESS/11924/The-Determinants-of-Users-Behaviour-on-Social-Media-The-Role-of-Religion-and-Personal-Values 10.6007/IJARBSS/v11-i12/11924 |
| spellingShingle | Abu Bakar, Elistina Draman, Nur Jannah Zuhid Saidin, Aznan The determinants of users' behaviour on social media: the role of religion and personal values |
| title | The determinants of users' behaviour on social media: the role of religion and personal values |
| title_full | The determinants of users' behaviour on social media: the role of religion and personal values |
| title_fullStr | The determinants of users' behaviour on social media: the role of religion and personal values |
| title_full_unstemmed | The determinants of users' behaviour on social media: the role of religion and personal values |
| title_short | The determinants of users' behaviour on social media: the role of religion and personal values |
| title_sort | determinants of users behaviour on social media the role of religion and personal values |
| url | http://psasir.upm.edu.my/id/eprint/95369/1/The%20determinants%20of%20users%27%20behaviour%20on%20social%20media.pdf |
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