The effects of user generated content and firm generated content on millennials' purchase intention of shariah-compliant stocks

The effects of user generated content and firm generated content on millennials' purchase intention of shariah-compliant stocks

The goal of this study is to understand how digital content marketing influences online share purchase intentions. The specific objective of this study is to determine the effect of user generated content and firm generated content on millennials’ purchase intention of online shares. The data for th...

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Bibliographic Details
Main Authors:	De Costa, Feroz, Abd Aziz, Norzalita
Format:	Article
Published:	Penerbit Universiti Kebangsaan Malaysia 2021

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