The measurement of consumer green purchase intention determinants toward hybrid cars in Malaysia
Transportation is acknowledged as one of the major sources of greenhouse gasses and air pollution. Thus, promoting cars with high efficiency in fuel consumption and reduce emission is required to replace conventional cars. In that case, encouraging consumer to purchase green car by identifying facto...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Innovare Academic Sciences
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/95523/1/The%20measurement%20of%20consumer%20green%20purchase%20intention%20determinants%20toward%20hybrid%20cars%20in%20Malaysia.pdf |
| _version_ | 1796983114567778304 |
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| author | Meor Ahmad, Siti Salwani Ali, Noor Azman |
| author_facet | Meor Ahmad, Siti Salwani Ali, Noor Azman |
| author_sort | Meor Ahmad, Siti Salwani |
| collection | UPM |
| description | Transportation is acknowledged as one of the major sources of greenhouse gasses and air pollution. Thus, promoting cars with high efficiency in fuel consumption and reduce emission is required to replace conventional cars. In that case, encouraging consumer to purchase green car by identifying factors that affect green car purchase intention among Malaysian is important. This study provides some preliminary evidence on determinants of hybrid cars purchase intention in Malaysia and green product attachment as a mediator. Hence, the validity and reliability of instrument were examined via pretest and a pilot test. The data normality also was checked by using SPSS version 21. The findings suggest that the Green Trust and Green Product Attachment are the most significant factors on the influence toward Green Purchase Intention of hybrid cars in terms of reliability score. |
| first_indexed | 2024-03-06T11:01:49Z |
| format | Article |
| id | upm.eprints-95523 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T11:01:49Z |
| publishDate | 2021 |
| publisher | Innovare Academic Sciences |
| record_format | dspace |
| spelling | upm.eprints-955232022-08-22T06:10:55Z http://psasir.upm.edu.my/id/eprint/95523/ The measurement of consumer green purchase intention determinants toward hybrid cars in Malaysia Meor Ahmad, Siti Salwani Ali, Noor Azman Transportation is acknowledged as one of the major sources of greenhouse gasses and air pollution. Thus, promoting cars with high efficiency in fuel consumption and reduce emission is required to replace conventional cars. In that case, encouraging consumer to purchase green car by identifying factors that affect green car purchase intention among Malaysian is important. This study provides some preliminary evidence on determinants of hybrid cars purchase intention in Malaysia and green product attachment as a mediator. Hence, the validity and reliability of instrument were examined via pretest and a pilot test. The data normality also was checked by using SPSS version 21. The findings suggest that the Green Trust and Green Product Attachment are the most significant factors on the influence toward Green Purchase Intention of hybrid cars in terms of reliability score. Innovare Academic Sciences 2021 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/95523/1/The%20measurement%20of%20consumer%20green%20purchase%20intention%20determinants%20toward%20hybrid%20cars%20in%20Malaysia.pdf Meor Ahmad, Siti Salwani and Ali, Noor Azman (2021) The measurement of consumer green purchase intention determinants toward hybrid cars in Malaysia. Innovare Journal Of Social Sciences, 9 (1). pp. 1-5. ISSN 2347-5544 https://innovareacademics.in/journals/index.php/ijss/article/view/40120 10.22159/ijss.2021.v9i1.40120 |
| spellingShingle | Meor Ahmad, Siti Salwani Ali, Noor Azman The measurement of consumer green purchase intention determinants toward hybrid cars in Malaysia |
| title | The measurement of consumer green purchase intention determinants toward hybrid cars in Malaysia |
| title_full | The measurement of consumer green purchase intention determinants toward hybrid cars in Malaysia |
| title_fullStr | The measurement of consumer green purchase intention determinants toward hybrid cars in Malaysia |
| title_full_unstemmed | The measurement of consumer green purchase intention determinants toward hybrid cars in Malaysia |
| title_short | The measurement of consumer green purchase intention determinants toward hybrid cars in Malaysia |
| title_sort | measurement of consumer green purchase intention determinants toward hybrid cars in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/95523/1/The%20measurement%20of%20consumer%20green%20purchase%20intention%20determinants%20toward%20hybrid%20cars%20in%20Malaysia.pdf |
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