The measurement of consumer green purchase intention determinants toward hybrid cars in Malaysia
Transportation is acknowledged as one of the major sources of greenhouse gasses and air pollution. Thus, promoting cars with high efficiency in fuel consumption and reduce emission is required to replace conventional cars. In that case, encouraging consumer to purchase green car by identifying facto...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Innovare Academic Sciences
2021
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/95523/1/The%20measurement%20of%20consumer%20green%20purchase%20intention%20determinants%20toward%20hybrid%20cars%20in%20Malaysia.pdf |