A primer on the conditional mediation analysis in PLS-SEM
Conditional mediation (CoMe) analysis integrates mediation and moderation analyses to examine and test hypotheses about how mediated relationships vary as a function of context, boundaries, or individual differences. Although CoMe analysis can be a crucial element of empirical studies that seek to a...
Main Authors: | Cheah, Jun Hwa, Nitzl, Christian, Roldan, Jose L., Cepeda-Carrion, Gabriel, Gudergan, Siegfried P. |
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Format: | Article |
Published: |
Association for Computing Machinery (ACM)
2021
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